Dollar Tree and Family Dollar partner with Legacy Motor Club
Legacy Motor Club has signed a multi-year sponsorship deal with Dollar Tree and Family Dollar.
The team, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, recently added AdventHealth as a sponsor well.
Dollar Tree/Family Dollar will be featured in some capacity in all races on the 2024 NASCAR Cup Series schedule, running select races as the primary sponsor for John-Hunter Nemechek and Erik Jones.
They will also back Johnson and the No. 84 Toyota Camry XSE in the NASCAR Cup race at Dover Motor Speedway on April 28, Kansas Speedway on September 29 and Las Vegas Motor Speedway on October 20. Johnson's 2024 schedule is now up to six races. He's already announced plans to compete at Texas Motor Speedway on April 14, Kansas Speedway on May 5, and the Coke 600 at Charlotte Motor Speedway on May 26. Those races will be backed by AdventHealth.
“We are thrilled to sponsor Legacy Motor Club and spotlight our brands to fans of the exhilarating and high-octane sport of NASCAR,” said Rick McNeely, Chief Merchandising Officer for Dollar Tree. “Watching Dollar Tree and Family Dollar take off into one of the most-watched sports in the country is a great start to the year.”
Family Dollar’s Chief Merchandising Officer Larry Gatta added: “We have an incredible opportunity to reach our existing customers, and with this sponsorship an even greater platform to attract new shoppers to Dollar Tree and Family Dollar – which is exciting for our vendor partners and associates.”
LMC has been making significant changes in recent months, adding Nemechek to its driver lineup and moving from Chevrolet to Toyota for the 2024 season. Industry veteran Cal Wells III was named CEO last summer, and NASCAR Hall of Famer Matt Kenseth later joined as the team's competition advisor.
Daniel Dye to run ten NASCAR Xfinity races with Kaulig
Daniel Dye to run ten NASCAR Xfinity races with Kaulig Daniel Dye to run ten NASCAR Xfinity races with Kaulig
Daniel Suarez to run NASCAR Mexico race at L.A. Coliseum
Daniel Suarez to run NASCAR Mexico race at L.A. Coliseum Daniel Suarez to run NASCAR Mexico race at L.A. Coliseum
Remembering Alan Kulwicki: NASCAR's tragic maverick champion
Remembering Alan Kulwicki: NASCAR's tragic maverick champion Remembering Alan Kulwicki: NASCAR's tragic maverick champion
Jimmie Johnson adds Daytona 500 and Brickyard 400 to 2024 schedule
Jimmie Johnson adds Daytona 500 and Brickyard 400 to 2024 schedule Jimmie Johnson adds Daytona 500 and Brickyard 400 to 2024 schedule
Looking at NASCAR's longest active winless streaks
Looking at NASCAR's longest active winless streaks Looking at NASCAR's longest active winless streaks
What’s behind Jimmie Johnson’s NASCAR slump?
What’s behind Jimmie Johnson’s NASCAR slump? What’s behind Jimmie Johnson’s NASCAR slump?
Daytona 24h Roar: Cadillac claws back in GTP, Mustang paces GTD
Daytona 24h Roar: Cadillac claws back in GTP, Mustang paces GTD Daytona 24h Roar: Cadillac claws back in GTP, Mustang paces GTD
Brad Pitt F1 film hits Daytona 24 Hours, Bruckheimer named Grand Marshal
Brad Pitt F1 film hits Daytona 24 Hours, Bruckheimer named Grand Marshal Brad Pitt F1 film hits Daytona 24 Hours, Bruckheimer named Grand Marshal
Netflix’s NASCAR: Full Speed - release date and drivers featuring in new documentary
Netflix’s NASCAR: Full Speed - release date and drivers featuring in new documentary Netflix’s NASCAR: Full Speed - release date and drivers featuring in new documentary
Moraes: "Being in Al-Attiyah's shoes is a big responsibility"
Moraes: "Being in Al-Attiyah's shoes is a big responsibility" Moraes: "Being in Al-Attiyah's shoes is a big responsibility"
The ex-F1 driver taking on NASCAR with a new team
The ex-F1 driver taking on NASCAR with a new team The ex-F1 driver taking on NASCAR with a new team
The early benefits and challenges of NASCAR's Next Gen car
The early benefits and challenges of NASCAR's Next Gen car The early benefits and challenges of NASCAR's Next Gen car
How Penske's rookie sensation opened NASCAR's new era in style
How Penske's rookie sensation opened NASCAR's new era in style How Penske's rookie sensation opened NASCAR's new era in style
Six key themes to follow in the 2022 NASCAR Cup season
Six key themes to follow in the 2022 NASCAR Cup season Six key themes to follow in the 2022 NASCAR Cup season
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.